Shrink sleeves for the South African beverage market

After having been successfully introduced into the markets in Europe and the USA, CCL announced that their EcoFloat® shrink sleeves have successfully been trialed in South Africa by PET recycling specialist Extrupet and have been approved for the local recycling system.

This marks the arrival of the first approved shrink sleeve decoration solution for the PET beverage market in South Africa and will help boost recycling rates in the future. Leading up to the trials of the new shrink sleeve material CCL Label and Coca-Cola had entered a partnership to prove the feasibility of substituting the materials used for sleeves in the past with EcoFloat®. CCL Label has been partnering with multinational brands to develop recyclable plastic packaging that allows for PET bottle-to-bottle recycling in a closed loop. They have been endorsed by the European PET Bottle Platform (EPBP) as well as American Plastic Recyclers (APR) in the United States.

The investment into new capacities for EcoFloat® polyolefin films in Mexico and Poland is part of the CCL commitment to boost plastic recycling and take steps towards a circular economy as stated when CCL signed the Global Commitment of the New Plastics Economy led by the Ellen MacArthur foundation two years ago.