From Research to the Shelf
Monthly showcase of packaging solutions to communicate, protect and distribute commonly used products
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Redefining lip care with a new lipstick
Lip Stick is the latest launch from the British cosmetics brand Refy, combining high performance with a completely redesigned applicator and a minimalist, original approach. This full-coverage lipstick is engineered to deliver an impeccable result with maximum ease of use. Its standout feature is the hybrid applicator, composed of a teardrop-shaped flocked tip — designed to follow the natural curves of the lips with precision — and a cooling metal rollerball that ensures a smooth, sensorial application with no dragging. A custom click-release mechanism delivers the perfect amount of product every time, minimizing waste and guaranteeing precision, even for those new to highly pigmented liquid lipsticks.
Grapes become a snack in a washable pack
An innovative packaging solution for table grapes: a 100-gram pack made of washable cardboard, designed to combine practicality, sustainability, and visual appeal. The pack, launched by Lonigro Fruit, features a thin internal plastic lining that ensures moisture resistance and keeps the fruit intact until consumption. Design plays a key role: vibrant colors, pop-style graphics, and eye-catching visuals draw attention on the shelf, while the washable functionality introduces a unique element to the market
A square design bottle
Sidel launches Nitro Square, the distinctive, high-performance square bottle design for still water with liquid nitrogen dosing. The nitrogen-dosed water bottle market is largely dominated by cylindrical forms, as this is the natural shape created by the internal pressure of the bottle’s contents. Nitro Square allows manufacturers to elevate their brands with a unique square design that stands out on the shelf, secures its shape and performance across the supply chain and is valid for rPET. Nitro Square’s innovative structure expertly balances rigid sections with flexible, pressure-absorbing surfaces. This ensures that the bottle’s square shape is retained while offering new, creative and eye-catching designs.The bottle also features Sidel’s signature wave-shaped StarLITE®-R Nitro base that reinforces its appeal and performance while ensuring stability and drop resistance. An easy-to-customise design facilitates alignment with brand positioning, whether premium, mainstream or affordable, and it is available in both single- and multi-serve formats.
