Paris Packaging Week celebrates its 25th anniversary with a special edition

On February 5 and 6, 2026, Paris Packaging Week will celebrate its 25th anniversary, marking a quarter century of innovation since the creation of PCD in 2001, the historic trade show dedicated to cosmetic and beauty packaging.

The 2026 edition will embrace the ICONIC spirit, an acronym that represents the six founding pillars of the event: Innovation, Creativity, Originality, Networking, Inclusion, and Celebration. These values will guide two dynamic days of meetings, conferences, exhibitions, and inspiring moments designed to highlight emerging trends and cutting-edge solutions.

Around 900 exhibitors from across the globe are expected to showcase the latest innovations in packaging for aerosols (ADF), cosmetics and perfumes (PCD), premium and luxury beverages (PLD), and high-end products such as fashion, jewelry, and gourmet items (Packaging Première). Joining them is the prestigious Pentawards Festival, an international event dedicated to excellence in packaging design, returning to Paris to celebrate global creativity.

Among the most anticipated highlights is the Innovation Awards Party, an exclusive opening night held on February 4 at the Pavillon Vendôme, where the most innovative projects in the industry will be honored. Submissions for the 2026 Innovation Awards are open until October 31, 2025. Sustainability will also take center stage, with dedicated areas like the Refill & Reuse Zone showcasing the most advanced solutions for refillable and reusable packaging, aligned with the challenges posed by the new European PPWR regulation.

Following the success of the 2025 edition, which saw a 27% increase in visitor numbers, Paris Packaging Week 2026 is set to become an international crossroads of ideas, innovation, and business opportunities. A unique occasion to celebrate the past, embrace the present, and envision the future of packaging.