Voices across the Personal Care value chain

Two days dedicated to shape the future of personal care: the event Echoes of Beauty was held on May 28 and 29 at Omas Tecnosistemi headquarters (Cerro Maggiore, MI).

IMA Personal Care has opened the doors of Omas Tecnosistemi (IMA Group’s center of excellence) to host Echoes of Beauty, the international event bringing together every player in the cosmetics industry. For two full days, the plant became the vibrant heart of the cosmetics world, welcoming an ecosystem of professionals including brand owners, contract manufacturers, formulators, packaging and raw materials producers, industry associations, and distributors.

The program showcased live demonstrations, speeches, and interactive round tables addressing key strategic themes for the future of the sector: sustainability, the evolution of production processes, business models, innovation in ingredients and packaging solutions.
Echoes of Beauty offered an immersive experience in a true industrial setting, designed to promote collaboration across all dimensions of the cosmetic supply chain.
Alongside expert dialogue, attendees had the opportunity to explore processing, primary and secondary packaging, and end-of-line technologies up close, with live machinery in operation - a concrete opportunity to witness advanced solutions tailored to real industry needs.
A cross-sector journey through the main product categories - from body and hair care to make-up and skincare, as well as perfumes and personal hygiene products - will uncover synergies, share operational experiences, and tackle tomorrow’s challenges together.