Ipack‑Ima 2028 accelerates: Milan at the heart of the strategy

The roadmap toward Ipack‑Ima 2028 is already at an advanced stage and, as CEO Simone Castelli highlights in our video interview, the project is evolving well beyond the concept of a traditional exhibition.

A first tangible sign comes from exhibitor reconfirmations, which are growing at double-digit rates. These are not merely registrations, Castelli emphasizes, but a genuine vote of confidence in a system designed to provide answers in an increasingly complex global environment.

The direction is clear: to move beyond the traditional biennial event model and build a structured ecosystem, with Milan as the central hub and a network of initiatives extending across international markets. In this context, Pharmintech for life sciences, the debut of Bevertech in the beverage sector, and the global presence ensured by the ProPak network all play a key role—tools designed to support companies throughout their development cycle and across different geographic markets.

At the core of the project remains the visitor: the goal is to offer not only technologies, but also content, relationships, and concrete growth opportunities. This vision drives an evolution of the format, increasingly focused on integrating experience and knowledge, with live demonstrations, distributed content across exhibition halls, and a stronger emphasis on materials and innovation.

This framework takes shape within a sector undergoing profound transformation, marked by reshaped supply chains, sustainability becoming unavoidable, and the growing digitalization of processes. In such a scenario, the challenge is not only technological, but systemic.

It is precisely on this point that Castelli’s vision focuses: to turn IPACK‑IMA into a business infrastructure capable of connecting companies, markets, and expertise. With 2028 already on the horizon, Milan is preparing to further strengthen its role as an international hub for packaging and processing.