Italian packaging told through design
A narrative of the Italian supply chain understood as a network of industrial, design and cultural expertise.
This is the deeper meaning of Design di Filiera, the project by Adi, developed in collaboration with Ucima, which explored the role of design across the entire Italian packaging value chain.
From machines and materials through to packaging solutions, the exhibition conveyed the complexity of an integrated industrial system oriented towards innovation and the circular economy. Enhancing the visitor experience, a series of side events and opportunities for discussion actively involved the key stakeholders of the supply chain.
