A new Packaging Design Studio opens in Milan

Metsä Board is opening its new Packaging Design Studio in Milan, marking a significant step forward in accelerating packaging innovation and strengthening collaboration with European customers.
The new studio is designed to serve as a creative and technical hub where packaging innovation can move faster from concept to execution.
Strategically located in Milan, one of Europe’s leading design capitals, the studio offers customers direct access to the latest packaging trends, technologies and design thinking.
The studio is open to customers, partners and industry stakeholders, reinforcing Metsä Board’s commitment to innovation, collaboration and leadership in packaging development.

An inspirational space for packaging design
The space is equipped with modern tools and advanced AI‑supported design and simulation technologies, enhancing how workshops, design sprints and co‑creation sessions are carried out, especially in projects where sustainability targets, performance requirements or regulatory changes drive the need for new solutions.
This combination of expert knowledge, deep material and design competence, and cutting edge tools enables the creation of high -quality future ready packaging solutions with greater speed, precision and impact.

The packaging ecosystem meeting point
The Milan Packaging Design Studio brings together deep expertise in packaging product development, advanced technical expertise and the broader packaging ecosystem under one roof. By integrating these capabilities, the studio will enable a more collaborative and efficient approach to designing next generation packaging.
Design plays a key role in the studio, acting as a powerful interface between creativity, technology and sustainability. It connects insights, materials, processes and partners across the packaging value chain, helping customers transform ideas into impactful market -ready solutions