The 2D barcodes technology by Markem Imaje

The solution, integrated with the new portfolio of after-sales maintenance packages, involves dynamic firmware-generated QR codes that provide solutions through automated and customized access to the 24/7 AI virtual assistant.

Simply scanning the dynamic QR code using a smartphone automatically identifies the customer's coding hardware and guides the printer operator to perform the correct steps to solve the problem. The dynamic QR and virtual assistant help reduce printer downtime, while facilitating quick action for issues that cannot be solved in real time.
The QR Virtual Assistant is already incorporated into some of Markem-Imaje's most popular coders, such as the 9750 continuous inkjet series or the new 9712 coder. These models are joined by the SmartDate® thermal transfer printers and the 5940 G large character inkjet printer. Upcoming developments will see the extension of the QR Virtual Assistant to numerous coders in the Markem-Imaje range, including different types of lasers.

Massimo Cavazzini, Sales Director for Markem-Imaje Italy said:

We’re constantly striving to offer the most useful services and features to our customers, helping them to optimize production and make coding operations as smooth as possible. Our new dynamic QR code function marks another step forward in our mission to help optimize our customers' uptime by limiting the need for technician visits or service waits as far as possible.