Marca 2026: new awards celebrating excellence in private label

Marca by BolognaFiere & ADM, the key event for the private label supply chain and a privileged meeting point between industry and retail, returns on January 14-15, 2026 at BolognaFiere with an edition that promises to be richer in content than ever.

One of the highlights will be the launch of the Marca Awards, which reinforce the event’s role as a trendsetter for Modern Organized Distribution. This new award format celebrates, for the first time in an integrated ecosystem, both product innovation and industrial excellence, recognizing the entire value chain that drives the quality and competitiveness of private label (MDD) products.

There are two main awards: the Best Innovation Product, dedicated to the most innovative private label products across five categories (sustainability, food and non-food wellness, origin and transparency, packaging); and the Best Copacker Profile, which honors the industrial reliability of copackers in nine product sectors, ranging from fresh goods to personal care, pet care, and packaging.

The awards will be presented within the Retail Brand Area and the new Marca Trend Arena, located at the heart of BolognaFiere, where retailers and buyers will discover emerging trends and outstanding manufacturers. The initiative, developed in collaboration with PL Magazine and IPLC, aims to be a practical tool for identifying top innovations and the most reliable partners in the private label sector.

The awards ceremony will take place on January 14, 2026.