Butterfly acquires ePac Flexible Packaging

Butterfly Equity makes its first platform investment in the digital packaging market

Butterfly Equity, a Los Angeles-based private equity firm specializing in the food and beverage sector, announced the completion of its acquisition of ePac Holdings from its investor consortium, including Amcor and Indevco North America. ePac is the global leading producer of digitally printed flexible packaging, with a strong position across the consumer-packaged goods.

Founded in 2016, ePac specializes in flexible packaging solutions for innovative, fast-growing CPG customers, with a particular focus on food end markets and built around a unique and proprietary technology platform, ePacONE, which serves as the engine enabling order-to-demand production across its entire network. ePac operates 14 facilities throughout the U.S. and Canada, offering customers automated quoting, fast turnaround times and consistent quality across numerous product specifications. The incumbent leadership team, led by CEO and co-founder Virag Patel, will continue to operate ePac and has retained a significant ownership interest in the business

Over the past decade, ePac has redefined the packaging model by putting the most advanced technology in the hands of the world’s most innovative brands” - said Virag Patel - “By partnering with Butterfly, we enter a new phase of acceleration. This partnership allows us to continue disrupting the industry while leveraging Butterfly’s connectivity throughout the food & beverage ecosystem. Together, we will continue to evaluate and deploy next-generation technologies and platforms, like ePacONE, to deliver unmatched value and brand growth for our customers, regardless of their size or scale.